A Toronto restaurant has found itself at the center of a hip-hop feud between two of the biggest names in the industry, Kendrick Lamar and Drake. The unlikely beneficiary of this rap rivalry is New Ho King, a Chinese restaurant in Toronto's Chinatown, which has seen a significant boost in business following a mention in Lamar's latest diss track, "Euphoria."
The song, part of Lamar's ongoing feud with Drake, includes a lyrical nod to New Ho King, where Lamar raps about eating fried rice with a dip sauce and a "blammy" in a Toronto accent. Since the track's release, the restaurant has experienced an unprecedented surge in popularity, with fans flocking to dine at the establishment and leaving glowing reviews online.
In the past two days alone, New Ho King has received a deluge of five-star reviews on Google, many of which reference Lamar's influence and quote lyrics from "Euphoria." The restaurant's owner, Johnny Lu, has even taken steps to prepare for the increased demand, ensuring that the kitchen is ready to serve a higher volume of fried rice orders.
This phenomenon is not only a testament to the power of celebrity endorsement but also highlights the unique ways in which modern feuds and rivalries can have unexpected impacts on local businesses. In a city as diverse as Toronto, it's fascinating to see how a diss track can bring people together in support of a local eatery.
As the feud between Lamar and Drake continues to heat up, it remains to be seen whether other businesses will find themselves caught in the crossfire. For now, New Ho King is basking in the unexpected spotlight, proving that even in the world of hip-hop beef, there can be unexpected winners.
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